Viral Marketing

The dictionary defines viral marketing as a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or mail. Viral marketing has become an extremely popular for of advertising is todays society that revolves around the internet and social media. When a piece of viral marketing is sent out it goes from person to person but does not have to come from a person you know. With viral marketing people are being exposed to the media from connecting to things they like or for websites they frequently visit. Viral marketing's greatest feature is being able to reach a vast array of people. With traditional marketing you are limited to advertising that is right around the customers; A specific ad in a paper or a commercial on a channel that the customer watches. With viral marketing is can be sent out so fast and go through so many different people that it has a much further reach.