Generation Like

1.) Groups and people are engaging in things like facebook and using it in their daily lives. The Hunger Games girl is able to interact with all things to do with the Hunger Games. Even interact with actors. She is also able to reach,. She tweets and engages when she shows up in these places she reaches new people gaining followers. 2.) When I like something on facebook it is because I have had some sort of positive reaction to it, or I want to show support for something I care about. 3.) If a lot of people are liking something I am more likely to see it and look on it favorably. 4.) The influencer is anyone people are paying attention to. This could be anything from a popular blogger to an advertising firm gain followers for a brand. 5.) Oreo used the cause of same sex marriage to show their support and show up on the radar of everyone who also supports same sex marriage. 6.) Taking data on what people are liking or seeing and using it to sell companies and products. 7.) Marketers are engaging more directly with their fans which ands trust between consumer and producer. 8.) Celebrities engage with fans and fans want to follow whatever they do. Content can be generated through what the celebrity likes and what you like. 9.) A brand will finance or support a person or cause and get their name associated with it. The guy trying to be a singer has a music video that features the Ford Fiesta. 10.) Marketers are being invisible when marketing with the new technology. In cases like the celebrities fans really have no clue that someone is pulling the strings behind the scene. 11.) In the Hunger Games the contestants who were "liked" were sent advantages in the games. People who are liked in social media have a sort of fame. Game masters are the equal to marketers. Unseen but pulling the strings of the game.